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David Thompson Posted:
So very, very true. It beggars belief that we consider ourselves to be a developed nation when so much of our economy is based on selling milk powder or logs. BTW, I own a Plinius amplifier (my second) that drives a set of Theophany speakers.
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David Thompson Posted:
A robust but sobering report. It concerns me that confidence is rising, yet sales and exports are down and "manufacturers and exporters are still lagging behind other sectors". Surely we should wait until we're earning more money before we start spending more?
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siemens Posted:
Yes true! The only thing that will never die in this world is the nature and its science behind it. Great post.
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Kieran Ormandy Posted:
Thanks for the question Steven, Germany has seen increases in manufacturing employment since 2009, and Switzerland has had stable manufacturing employment between 2006 – 2011, even in the face of ongoing Euro-zone issues. Korea has seen increases in manufacturing employment since 2008 and Israel experienced large increases since 1998, while being stable over the last 4 years. Singapore has had increases in manufacturing employment over the last two years. These countries all value their manufacturing sectors and work to protect them, this is reflected in the above numbers and their performance through the GFC. Note data around the above examples was sourced from OECD labour market stats.
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John Walley Posted:
Point one: you should have no doubt what our Association says publically represent the views of our members. Point two: we don’t knee jerk responses, if you trace back our comments around NZPower you will see them link all the way back to our research in 2004 and 2005. All that material is fully linked from our comments above. Point three: you will note our comments on major users, sadly the same advantage does not accrue to smaller industrial users. The perverse incentives of the LRMC approach in all this are well known. Point four: the NZMEA is not like any other Association in New Zealand we admit only manufacturers and exporters into membership, and our public expressions are the views of that restricted membership.
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7/5/12

Member Profile: K9 Natural


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Geoff Bowers (left) and Calvin Smith with their K9 Natural pet food

A unique product and tireless work to get past food compliance issues have turned K9 Natural into a fast growing business.

K9 Natural was founded in 2006 by Geoff Bowers and Bruce Mayhew to offer a dog food that reflects their dietary requirements. The food is modelled on the diet of a wolf and contains 85 percent meat, blood and bone, and 15 percent fruit, vegetables, eggs and garlic.

Bowers’ history as a police dog handler and subsequent research into the biological make up of dogs led to the development of a raw pet food. From there a connection with German Shepherd breeders Bruce and Judy Mayhew brought the product into fruition.

K9 Natural Chief Executive Calvin Smith describes raw pet food as the fastest growing pet food market, which has allowed K9 to expand to a point where they now export about 80 percent of their product to 19 countries.

Getting accreditation for the pet food has been one of the challenges for K9 Natural, according to Smith, as there are strict and varying requirements for the importation of food across their export markets. To meet these requirements K9 Natural has every batch lab tested and has NZ Food Safety Authority and EU accreditation.

“Essentially K9 meet the same standards required of human food providers,” Smith says.

“The pet food is either frozen throughout its delivery or freeze dried to ensure that the product arrives in its original condition.”

Sourcing raw materials in New Zealand helps with access to export markets as some countries restrict imports of meat from Europe and the United States (due to mad cow disease), and it has also helped to market the product. Low intensity farming with grass fed, free range animals has provided an advantage over competitors in the raw pet food space, with many of the competitors sourcing ingredients from factory farms which use genetically modified grain and corn.

Despite a history as a Managing Director of Currency Derivatives at Credit Suisse Calvin Smith has resisted the urge to hedge against currency fluctuation.

Smith notes that, “Sales to a broad range of countries give K9 Natural a natural hedge.”

Smith describes growth in Japan, where K9 Natural has already had some success, and potential growth into China, Russia and India, where they would like to expand, as significant opportunities for the business.

K9 has recently started taking online sales and Smith sees an online presence as both an opportunity to drive more sales and a marketing tool to build on their already considerable success.



tags: k9 natural, member profile, calvin smith, geoff bowers

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